NBC offers livestream of Super Bowl XLIX on Android app

Rejoice Seahawks and Patriot fans — we can all enjoy Super Bowl Sunday, the game itself and the halftime show, right on you Android device, free and uninterrupted. TV network NBC is offering up to 11 hours of live content featuring America’s biggest sporting event over its Android TV streaming app. Yay!

All you need is to download and install the NBC Sports Live Extra app (see download link below) on your Android device. On game day, February 1, starting at noon Eastern time, users need not log-in to show proof of a pay TV subscription, but simply open the app to access the network livestream. This means you can watch the pre- and post-game shows, the halftime show featuring Katy Perry, and the game itself without having to pay for anything, according to senior vice president and general manager for digital media at NBC Sports Group Rick Cordella. The halftime commercials, which are also one of the event’s biggest draws, on the online platform will be different from what will be seen on TV, however, but will also be made available for later viewing.

With a record 112.2 million viewers tuned into last year’s Super Bowl, Cordella explained that this was the perfect opportunity for NBC to promote its online platforms and encourage viewers to return for future sporting events. The initiative is also part of efforts by US TV networks to promote their “TV Everywhere” campaign, which seeks to make content more readily available to viewers via digital platforms and mobile devices.

The 49th edition of the Super Bowl features the Seattle Seahawks, the current champions who are seeking to repeat this year, and the New England Patriots, which is looking to give quarterback Tom Brady another title to his impressive Hall of Fame career. Coming into this year’s game, the Seahawks are running on the euphoria of a come-from-behind win over the mighty Green Bay Packers, while the Pats are mired in another controversy where they apparently deflated footballs so their players could grip them better during the conference championship game against the Indianapolis Colts.

DOWNLOAD: NBC app over Google Play Store
SOURCE: Reuters