While Motorola’s Moto X seems like a more than decent smartphone, sales haven’t been something to write home about. And since this whole holiday weekend is one big opportunity for OEMs to sell even more units, they have come up with a pretty nifty ad that would like to entice those window shopping for a new smartphone to consider the flagship device for their new purchase.
The ad features Ben, a somehow very indecisive young man, who keeps making changes on his Moto X through the Moto Maker, much to the chagrin of his doppleganger, who is working on a (hopefully) fictional version of the Motorola factory. He is in charge of making all the changes to the Moto X, and since Ben seems to be quite a weird person, then the alterations become more and more absurd. We end up with an inscription to “The Panda King” and as ridiculous as it is, yes, the Moto Maker will still do it for you.
The ad isn’t as funny as it thinks it is, but it does get its point across, that you can make your Moto X on the Moto Maker as personal as possible. The first generation of the Moto X actually only allowed this personalization if you bought your smartphone through AT&T. But the 2014 edition seems to be making up for it, and the marketing campaign for it is much better, as evidenced by this ad.
This coming Cyber Monday from 11AM to 5PM CST, those who are interested in getting the new Moto X should register to receive a discount coupon. They’ll be able to get the 16GB model for $359, a $140 discount from its original price of $499. However, offer is good only until supplies last.
“The first generation of the Moto X actually only allowed this personalization if you bought your smartphone through AT&T.”
Correction – I am currently typing on a first gen Moto X that I designed in raspberry and black with silver accents with a custom welcome screen and engraving. It was purchased through Verizon.
Yeah, I don’t get that line either. AT&T had exclusivity for only 2 or 3 months, correct?
This ad show how they build your Moto X
Where do I “register” to get the $140 discount coupon? I don’t see that anywhere.