Love them or hate them, in-app advertisements are a great way for developers to fund their work and allowing their applications to be listed as free or at a low price. Many companies have tried to make them more immersive in hopes of getting more clicks. Apple did this with it’s newly released iAd platform, and results have been less than promising so far with low cost App Store ads proven to not be cost effective. However, according to a new report, released by the Nielsen Company, Android users are topping the charts of clicks, with one third of them having clicked an in-app ad.

This is compared to the other mobile operating systems: 29% with Windows Mobile, 26% with Apple’s iOS, Palm at 22%, BlackBerry with 15% and all other operating systems averaging 24%.

Nielsen also goes on to state that they have found that ratings and reviews are useful in deciding which titles consumers select. When surveyed, 18% of all downloaders said that ratings and reviews are “extremely important” in their decision making process. Following with 36% saying they are “very important” and 34%, “somewhat important”.

[Via MediaPost]

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