After 17 years of being with Sony, Sony Mobile’s Chief Marketing Officer, Steve Walker, is leaving the company to pursue new challenges. Steve Walker has been instrumental to Sony’s success throughout the years, with one of his major accomplishments being the rebranding of Sony’s mobile division from Sony Ericsson to Sony Mobile in February 2012.
Walker’s last project will be the launch of the Sony Xperia Z. It’s a bit poetic, with the launch of Sony’s game-changing flagship device comes the departure of its chief marketing officer. Walker believes that the launch of the Xperia Z, along with the global marketing campaign which he headed, will bring Sony to its next chapter. He also feels like with its next chapter, it is only natural that he pursues his own next chapter as well.
Walker’s position will be taken over by Jacob Sten, who is currently the head of Sony Mobile’s newly-created product marketing department. Dennis van Schie, Corporate Vice President of Sony Mobile, says that the structural changes that are happening inside of Sony Mobile right now will help support the ‘One Sony’ global operating model that will help the company progress to the next level.
Steve Walker will leave the company at the end of March, and he did not mention where he’d be heading to next. But with the anticipated success of the Sony Xperia Z, and the creation of Sony’s global marketing campaign, there’s no doubt that he’ll be heading somewhere big.
[via Marketing Magazine]
