marketing

UnReal TV show creates viral marketing automated selfie stick

If you caught the first season of Lifetime channel’s UnReal, a fictional show that shows the ugly side of reality competition shows (think The...
pepsico smartphone china

PepsiCo to release licensed smartphone and mobile accessories in China

The brand isn't joining the gadget manufacturing business but PepsiCo is set to launch a new line of smartphone and accessories with the help...
Samsung Next is Now

Samsung launches “Next is Now” campaign for Galaxy S6, S6 edge

Samsung has finally launched the Galaxy S6 and Galaxy S6 edge and by now, you're probably convinced that the two flagship phones, or either...

LG G3 record-setting billboard is 250m long

LG has created a massive new billboard in Saudi Arabia to celebrate the new LG G3 smartphone. This billboard is as longer than two...

Galaxy S5 takes #ALSicebucketchallenge, nominates other phones

The Samsung Galaxy S5, the premier model of the South Korean gadget giant, just hopped on the #icebucketchallenge bandwagon, and nominated some other phones...

OnePlus smashing campaign offers a more charitable option

OnePlus has whittled down the list of 140,000 people eager to own a new OnePlus One smartphone but the finalists won't have to break...

Microsoft might soon be ending Scroogled campaign

It might be signs of an impending apocalypse or it might just be the start of new level-headed thinking in Microsoft. The Redmond-based tech...

HTC banks on wearables and smarter marketing for salvation

HTC is a company that's in trouble, both at home in Taiwan and in the US. Despite that, the company seems quite positive that...

OPPO N1 bearing Pepsi signature spotted in China

While still far from being a household name, OPPO has sent ripples across the Android world with the OPPO N1, thanks to its ties...

Galaxy 11’s Franz Beckenbauer tweets about Samsung’s marketing push from his iPhone

Samsung might be aggressive and passionate about its marketing efforts, but the people it employs might not be as single-minded about it. In a...

Samsung marketing expenses not always the best use of its money

It is no secret that Samsung spends a huge amount of its earnings in making sure that its brand is on every conspicuous location...

HTC Chairwoman says they need to “communicate better”, but are on the right path

In an interview with Bloomberg TV, HTC Chairwoman Cher Wang was optimistic regarding the future of HTC. While she wouldn’t hint at future products,...

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