LG Optimus Hyper Facade event in Germany is awesome

I have seen a lot of marketing stunts in my day and none of them are as cool as the one LG had last month in Germany for the Optimus. I don’t know exactly how they pulled it off. The event had a building that was used for the projection surface and LG made the video so that it overlaid the real building perfectly. The building was dark in comparison to the bright 3D projections.

That made it look as though the façade of the building was changing with all sorts of wild effects from whales peeping out to ice skaters and lots of other stuff. I really like when the building looks like it morphs into an Android mascot standing there. It has a very steampunk look to it with steam poofing out.

You have to watch the video below to see just how cool this is. I can only image it must have been much cooler to see this going on in person where you could see the 3D effects. The show was created by Façade Mapping Image Show.

[Thanks Robert!]