LG has created a massive new billboard in Saudi Arabia to celebrate the new LG G3 smartphone. This billboard is as longer than two football fields at around 273 yards long. It has been certified by the Guinness World Records Association as being the longest billboard in the world.

The massive advertisement sits along a span of highway near the Riyadh International Airport. In the image, you can see floodlights every few feet along the entire span of the sign; it has to be incredibly bright at night.

LG expects the massive advertisement to be seen by around 20 million people during the year. Official measurements for the gigantic advertisement are 12m W x 250m L.

LG’s Saudi business head says LG “will become the face of the electronic industry greeting airport guests.” Airport visitors certainly won’t miss the giant sign.

SOURCE: Slashgear