It seems that the Android community has little to be envious of iOS users when it comes to Twitter #Music after all. Inside sources are now saying that after just six months in operation, Twitter is planning to close the service.
Twitter launched #Music back in April with a focus on helping users discover music. It curates a playlist of music based on artists that you follow. It also presents users with music and artists played by friends via a #nowplaying hastag, popular and trending artists and the like. Users can play sample music but need a premium Spotify or Rdio subscription to purchase the full tracks.
There are various probable reasons why Twitter is suddenly shutting down #Music. One is that the service has not been able to maintain the initial hype that it experienced after launch, questioning its sustainability. The other reason might be that project lead Kevin Thau was appointed COO of Twitter founder Biz Stone’s Jelly stealth startup, leaving #Music to run on autopilot.
It could also be speculated that not addressing the thousands of Android users might have also caused Twitter #Music’s sagging popularity. But perhaps it really just couldn’t stand head to head with more established services like Spotify, Rdio, Songbird, or even Google Play Music.