Toshiba’s Excite gets a new name, date and price

February 29, 2012
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Toshiba's Excite X10 made a splash when the company unveiled it at CES, and for good reason: it's one of the most stylish tablets we've ever seen, something made even more impressive when considering that the original Thrive was universally panned as dull. See if you can hang on to your excitement as the tablet comes to market; the re-christened Excite 10 LE will be availablie in the United States starting on March 6th, starting at (gulp) $529.99.

That's for the entry model, which gets you 16GB of internal storage. The 32GB version will be bumped all the way to $600 USD. Both versions get the admittedly awesome magnesium alloy chassis at an incredibly thin 7.7mm, plus 10 inches of Gorilla Glass screen on the front at 1280x800. Sadly the Excite will launch with Android 3.2, but Toshiba promises an update to Ice Cream Sandwich at some point later this year. The tablet runs on the TI OMAP 4430 1.2Ghz dual-c0re processor - speedy, sure, but it's not going to outrun the latest from Nvidia or Qualcomm. At least storage fans can expand with a user-accessible MicroSD card slot. a 5 megapixel reas and 2 megapixel front camera round out the specs. At this point the Excite 10 LE is only planned for a WiFi release.

The tablet is jaw-droppingly beautiful, and no doubt that will get it a few sales - but the style-conscious without an OS preference are sure to be more inclined to buy that other tablet, especially since it starts at $30 less than the Excite. I had really hoped to see this one hit the market at $399, combining cutting-edge style and affordability. It's been proven time and again that Android tablets can't move in huge volumes when priced like the iPad; I wonder how many generations it will take Toshiba to realize this? Oh well, we can hope that the new 7.7-inch AMOLED tablet gets a more market-friendly price when it launches.


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  • Ravenous91

    Thank you.  Someone finally pointing out the greed of the Android OEMs will be their downfall.  Unless they cut the prices in half, these tablets won’t sell.  Sadly, the moronic execs of all the major players are too stupid to factor in economics and would rather abandon the tablet market than reduce prices.  Learn from Walmart you baffoons, low profit margins equals high volume sales.  Stupidity in the business world knows no bounds.  Congratulations Toshiba on furthering the failure of Android in the tablet market.

  • Joe

    Releasing a tablet with last years specs at a highest price point shows a level of stupidity that is beyond human comprehension.  Why bother making products if the last thing you want is to sell them?

  • Brooke Pablo

    Seriously?  Releasing a tablet above the price of an iPad without the latest OS on it, just a promise to upgrade it?  And with Jelly bean (5.0) just around the corner for android tablets, this seem like a joke.  If android tablet makers continue down this path I will end getting my first Apple product ever.

  • Sperrybird

    this looks awesome but i doubt it’ll meet with much success with that price point.

  • Jrstewartiii

    Im not buying after being an early adoptor of the Thrive. TOSHIBA is not understanding the tablet market

  • Albert Flores

    at this price i might as well get an IPAD.