Those who don't keep a religious watch on the comings and goings in the supply side of the technology industry will be surprised to know that Samsung, in addition to selling tens of millions of phones every year, supplies components like processors and screens to their own competitors. Just for example, the processor and the screen in the iPad 3 come from Sammy. But when it comes to display tech, Samsung takes all comers, and one of the more interesting designs to come out of the South Korean company is their flexible Super AMOLED display
. It seems they're renamed the display tech to "YOUM", for no discernible reason, as well as files trademarks for several more acronyms.