Late October brought a price cut for the Moto X. The price was cut in half dropping from $199.99 on a two-year agreement down to $99.99 (still with a two-year agreement). This price drop hit several carriers and also included those purchases made through the Moto Maker customization site. Though, the Moto Maker remained exclusive to AT&T. The catch was, not all carriers lowered the price at the time.