LG has filed for three trademarks for some new product names. All of the trademarks have to do with smartphones, and wearable mobile phones are called out in the description. The trademarks are for G Flex Frame, F Frame, and G Frame.
It is understood that South Korean smartphone giant Samsung has filed a number of new trademarks with the United States Patent and Trademark Office (USPTO), these are for new names including the “Galaxy Note Edge”, “Alterna”, and “Audition”. Now, all of you Samsung fans calm the heck down – this is not tantamount to an announcement of a new Galaxy Note device yet. But it looks like Samsung is at least making the name available for them to use.
Let the guessing game begin! Over at the US Patent and Trademark Office (USPTO), Motorola has filed for a trademark for a certain "Moto Maxx" name. Though the exact nature of the device is still unknown, the name has usually been applied to a smartphone. But what kind of smartphone will bear this already familiar brand?
Last month, LG went crazy with the "Prime" hype, filing for trademarks on four names, all beginning with single letters. This time, the Korean manufacturer is capitalizing on the "LG G3" name, trying to claim another four trademarks. As it turns out, however, already a known smartphone, the LG G3 Beat.
If Samsung doesn't take the Galaxy S5 "Prime" name, someone else definitely will. LG was just caught passing by the USPTO, applying for trademarks for not one, not two, but four "Prime" names, clearly showing it intends to capitalize on the word while it's still trending.
Samsung has trademarked three names with the USPTO, which could signal a few new devices in tow. The “Galaxy Adore”, “Galaxy S Fitness”, and Galaxy V:” (not a typo) have all been registered, and the ‘Galaxy’ naming hints at devices. The patent wasn’t forthcoming with specifics about how or where these names would find use for Samsung, though.
King might have backtracked on its trademark in the US, but it is still pushing through with it elsewhere. Now, however, another game developer has taken up arms to make sure that the Candy Crush Saga creator won't be holding on to the trademark in the EU for long.
Soon the word "flappy" will have a different connotation altogether. Although the game that started it all has officially gone away, its legacy remains with sometimes ridiculous consequences. Now a company is trying to get game developers to drop their flappy names because it claims to own the trademark that it applied for just a month ago.
It might seem that game developer King has finally seen the light, but the situation is more complicated than it seems. Although the Candy Crush Saga maker is withdrawing its trademark application for the word "candy", but only in the US and with a slight caveat.
Branding is serious business, even if it's just a distinctive color, as T-Mobile's latest court victory shows. A federal court in Texas has ruled that Aio Wireless has infringed on the trademark magenta color that T-Mobile paints so lavishly on its properties.