AT&T’s ‘It Can Wait’ campaign gains the support of other carriers
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While we have seen campaigns against texting while driving from several of the US based mobile carriers, it looks like the four main carriers will soon be coming together under one slogan. That slogan should sound familiar to many as it is already existing. Basically, Verizon Wireless, T-Mobile and Sprint will unite with AT&T under the It Can Wait platform. The four carriers will be joined by 200 other organizations and the campaign will begin showing in television and radio commercials this summer.










