T-Mobile

Softbank CEO promises “massive pricing war” with T-Mobile merger

While a merger between Sprint and T-Mobile is pending, Softbank CEO Masayoshi Son went public about the matter for the first time. On PBS’s Charlie Rose, Son claimed the only way to competitively move forward was with a merger, promising a “massive price war” if he gets his way. Further commentary also suggest Son has the patience and tenacity to see his vision through.

T-Mobile CFO hints that a merger with Sprint is likely

If you are rooting against the proposed Sprint and T-Mobile merger, it could be time to give up the good fight. Though many (the FCC included) would prefer the two stay separate, recent comments made by a T-Mobile executive hint that their joining forces is inevitable. The comments not only attempt to soften opinion on the merger, but suggest it’s going to happen.

T-Mobile brings twice the data to their Simple Choice plan

T-Mobile is upping the ante on the competition again. This time, they’re bumping all Simple Choice plans up in data allotment — sometimes doubling what they’re currently getting — but not raising prices. The change takes effect March 23rd, and affects all Simple Choice plans.