Super LCD

HTC Desire HD Reviewed by SlashGear

So, you've just read that the HTC Desire HD is heading down under, and you're curious if you should make it your next phone. SlashGear is here to help you out, and they've not only managed to spend some time with the device and put it through its paces, but they managed to write everything down, and give a thorough (as usual) review of the next best Sense-equipped smartphone from HTC.

HTC Desire HD for Vodafone & 3 Mobile Heading to Australia

So, HTC may have just dished out the first Over the Air (OTA) update for the Desire HD in Europe, but it looks like the device is heading into a bit more international waters soon enough. HTC Australia has announced (technically, yesterday), that the Desire HD will be heading to their region in the near future.

U.S. Cellular launch HTC Desire for $200

We're big HTC Desire fans here at Android Community, and so it comes as great news to hear that U.S. Cellular have finally got around to selling the smartphone in the US.  Hitherto Europe/Asia only, the Desire is priced at $199.95 after a mail-in rebate and presuming a new, two-year agreement; it's not available on prepaid plans. The actual model is the so-called Super LCD variant that HTC switched to producing after facing ongoing AMOLED panel shortages.  Otherwise it's the same as we've seen before, so you get a 5-megapixel autofocus camera, HTC Sense interface, Android 2.1, 1GHz Snapdragon CPU and an 8GB microSD card in the box.

AMOLED takes on Super LCD in side-by-side HTC testing video

HTC's decision to adopt both AMOLED and Super LCD (SLCD) for their smartphones has led to plenty of arguments over which technology is better, and now HowardForums has waded in.  They've been comparing a TELUS HTC Desire - which uses an SLCD panel - with the Google Nexus One's AMOLED display, to see which is better. As you might have guessed, the answer isn't quite that straightforward.  The AMOLED has better vertical viewing angles while the SLCD bested it on horizontal angles; neither could match the Super AMOLED of the Samsung Wave (as used in the Galaxy S family of devices) for contrast.  More details in the video below. [youtube gY6qpnoziZM] [via SlashGear]

HTC Super LCD adoption official: AMOLED gets company

As expected, HTC has announced that they will be using both AMOLED and Super LCD (SLCD) panels for their smartphones from now on, in an attempt to work around the shortage of AMOLED screens that has limited their recent handset availability.  According to the company's press release, Sony's Super LCD technology "provide consumers with a comparable visual experience to HTC’s current 3.7 inch displays with some additional benefits including battery performance."
"HTC believes that both technologies offer exceptional user experiences, and we will employ both types of displays concurrently within our current product lineup." HTC statement
In fact, SLCD is apparently five times more power efficient than traditional LCD, and has wider viewing angles too; both factors have been plus points for the use of AMOLED screens rather than LCD in the past.  HTC tells us that we'll be seeing handsets using the new SLCD displays from later in the summer, both on current models (such as the HTC Desire and Google Nexus One) and new devices. [via SlashGear] Press Release:
HTC INTRODUCES SLCD DISPLAY TECHNOLOGY TO ITS PORTFOLIO New Displays to be integrated into HTC Desire and Nexus One Taoyuan, TAIWAN – July 26, 2010 – HTC Corporation, a global designer of smartphones, today introduced Super LCD display (SLCD) technology into a variety of HTC phones including the HTC Desire and global Nexus One later this summer. The SLCD display offers an exceptional natural balanced colour, clear contrast, broad viewing angles and improved power efficiency. “HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays. The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand,” said Peter Chou, CEO of HTC Corporation. “The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7 inch displays with some additional benefits including battery performance.” SLCD is the latest generation of LCD technology that offers improved performance from earlier LCD panels including approximately five times better power management. SLCDs also offer an enhanced viewing experience with wider viewing angles that are enabled by Sony’s new VSPEC III™ technology. About HTC HTC Corporation (HTC) is one of the fastest growing companies in the mobile phone industry. By putting people at the center of everything it does, HTC creates innovative smartphones that better serve the lives and needs of individuals. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.