In a shocking move, akin to Toyota shutting down its Lexus division, LG
is supposedly in talks to shutter the doors of the Optimus
nameplate on their higher end devices. The Korean company is well known for making devices that are already on the higher end of the spectrum, but just like the previously mentioned Toyota/Lexus relationship, "Optimus" is their current high end brand. As we know, brand names aren't everything though, or are they?