Nielsen

Nielsen’s year-end rundown has Android on top once again

It's time for Nielsen to break down the data it collected throughout the year, and once again, we're seeing Android dominate the mobile space as of the end of October 2012. Android had 52% market share at the end of Q3, which places it a significant 17 percentage points ahead of its closest competitor, iOS. BlackBerry managed to secure a third place ranking with 7%, while Windows Phone was only able to boast 2% market share at end of Q3.

Twitter and Nielsen team up to offer new brand surveys

Advertising, as they say, makes the world go round. If you use Twitter frequently, you've probably seen more than few promoted tweets in your timeline, and now the company is looking to expand on that idea a little bit. Twitter has teamed up with Nielsen to deliver brand surveys to users in the same way it shows promoted tweets, allowing companies to get a better idea of how its Twitter ad campaigns are working.

Android looking strong in Nielsen report for Q2 2012

Nielsen has issued its report on smartphones in the US during Q2 2012, and even though the smartphone market in general is looking pretty healthy, phones running some version of the Android OS are by far the most popular. In all, 51.8% of smartphone users in June 2012 were using an Android-based handset, while only 34% of smartphone users had picked an iOS device. Android came out on top with 3 month recent acquirers as well, with 54.6% of new users in Q2 going for Android, as compared to 36.3% for iOS.

Facebook tops Nielsen’s list of most popular Android apps

I know, I know, stop the presses: Facebook is the most popular app on Android. The statistical wizards at Nielsen reached this conclusion based on active usage, not total downloads, noting that the recently-updated Facebook app has the most penetration across all of Android's user groups after the Android Market itself. The fact is at least a little surprising, since Facebook beat out Google's entrenched apps like Search, Gmail and Google Maps, which all had slightly lower user groups in every category.

Nielsen data shows Americans are increasingly embracing Android

The metrics collecting cats over at Nielsen have offered up their latest insight into where the wireless mobile market is headed and what devices the people are buying today. According to the numbers collected as of August 43% of all smartphone owners have an Android device. When you dig down into the numbers Nielsen gathered another interesting metric surfaces over the last three months.