mobile advertising

Google Offices Raided by Korean Fair Trade Commission

It appears that Google's Seoul offices have been raided today by Korean trustbusters looking for information on the possible stoppering of search opponents in the company's mobile operating system Android. Search engine company NHN (popular in the area) and Daum Communications this past April asked the country's Fair Trade Commission to investigate Google's mobile search business practices. It appears that this request may well have been the source of the raid this week, and Google has responded with compliance and assurances to the public that they've got no ill willing code in play that would make their OS an unfair playing field.

HP TouchPad Ad Revenue Reaches Android Levels in 10 Days

While it appears that the HP TouchPad is now sold out completely (or so we're lead to believe,) the cash flow has just begun - in ad form. It's not HP who will be profiting in this little situation right here, but they can count on developers of apps making a pretty penny in the last week and a half to be reconsidering their move away from webOS in the wake of HP's ditching of the hardware. As ad agency Jumptap, a group that works with mobile ads for both Android and webOS, amongst others, reports, in just the past 10 days the ad revenue of the TouchPad has nearly caught up with Android tablets.

AT&T offers in-app local advertising for developers

AT&T is set to release tools for app developers which would allow them to use location based advertising. Up until now, app developers had to rely on national ad campaigns and often, those ads were of little value to users. With the new location based advertising, the in app ads suddenly become more viable to the app user and provider more income since companies tend to pay more for location based ads. It's a huge development which strikes right at the heart of Google's dominance with AdMob.

Angry Birds Android ads make Rovio $1m per month

Developers Rovio may be giving Angry Birds away for free, but that doesn't mean the team isn't making any money on the game. Speaking at LeWeb 2010 today, Rovio CEO Mikael Hed revealed that the adverts on the Android version of Angry Birds is pulling in $1m per month. That's actually more than the premium version of Angry Birds on sale in Apple's App Store, which is a paid-app rather than ad supported.

Android catches up with Apple in US Mobile Ad Network

Android has now caught up to Apple in the US smartphone platform on the Millennial Media mobile advertisement network. Android has been close behind Apple in mobile ad impressions for quite some time now, but has now made it to an equal 37% share.

Angry Birds Update Gets Mod to Optimize Gameplay and Hide Ads

Hooray! All of you playing Angry Birds on your Android Device more than likely know about the update that came earlier this month giving you 45 extra levels and a big fat extra bird to work with. If you do, you know that this addition not only ads more advertisements to your game (in a really inappropriate place in the top right corner,) but the app is, for many players, choppier and more lagged than the pre-update version. Yuck! But you need your birds, you can't live without your birds, and you need to smash you some pigs! So what did XDA forum member theimpaler747 do? He made a mod!

Google deny app ad revenue sharing

Rumors last week that Google were paying carriers a portion of their revenue on in-application advertising have been strongly denied by the company, who insist that only Google search ad revenue is shared with network operators.  The rumors had been used by some as evidence for the recent proliferation of Android devices offered by carriers, but according to an official comment given to eWeek, it has no basis in fact.
"We share revenue on search, not on mobile applications. The same is true for non-Android devices that use Google as the default search engine" Google spokesperson
Carrier AT&T in the US is notable for having exchanged Google search functionality for Yahoo! on handsets like the Motorola BACKFLIP.  Google has previously said that OEMs are free to load builds of Android with their own choice of search provider, though it can then limit what Google-brand apps (such as GMail) are also preinstalled onto the handset. Specific details of Google's search ad-revenue share deals with carriers are unknown at present.

iVdopia bringing video ads to Android apps

iVdopia is a mobile advertising platform which debuted on the iPhone 3G in March of 2009. If you thought the occasional banner ad popping up in your app was annoying, your gonna really hate this. Mobile ad giant iVdopia is bringing its video-serving advert formats to Android.
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