mobile advertising

GoLive Mobile and Airpush hit with lawsuit, accused of unwanted charges

We're not sure about you, but we've never met anyone who's willing to pay a monthly fee for one of those "premium text messaging" services. Perhaps that's why companies will resort to some shady tactics to get mobile phone users to sign up? That's what app developer GoLive Mobile and ad agency Airpush are accused of doing in a class action lawsuit headed up by Colorado law firm Edelson and McGuire, PCWorld reports.

Verizon Selects starts this week – optional targeted advertising for mobile

We have some important news to share with you guys on Verizon Wireless today. This week the carrier will be starting their new program called "Verizon Selects" and you'll want to be on the lookout for the email or text from Big Red. This is essentially Verizon's new mobile advertising plan but you'll want to read on for the full details and see if you'd like to opt-in, or opt-out. I'll go for the latter.

SellAring in-call advertising has users seeing red

Advertising is an unfortunately necessary part of life - and I say that as a guy whose livelihood depends upon it. But there's a fine line between an acceptable level of distraction and an infuriating invasion of a user's space. Case in point: sellAring. Instead of placing banner ads in free apps or even embedding them in the user's status bar, sellAring places audio ads (remember those, radio listeners?) over the "ring ring" sound you hear when calling another party.

T-Mobile’s Carly wears black leather in brand makeover [Video]

You've probably seen some reports that T-Mobile is set to make some changes in the second half of 2012 now that their attempts to merge with AT&T have failed. In case you've missed it, they will be starting with their highly recognizable and always attractive Carly Foulkes. She's dropping the cute act in favor of tight black leather (yes please) and a 1000cc Ducati Superbike and we have the full video below.

Google buys the world a Coke via mobile ads

It's a happy day for children and dentists the world over. Google and Coca-Cola have partnered for a new advertising campaign that recalls the 1971 "hilltop" ad and literally buys the world a Coke. Users on Android and iOS with AdMob-served browser or app ads can click on Coca-Cola ads and send a free Coke to specially-made vending machines around the world, saving a random stranger a buck or two and making their lunchbreak. Of course ,none of this would be worth it without a little feel-good validation, so you can send a "Here's your Coke!" message to the vending machine, and receive an email or video response from your thankful recipient.

Japanese carrier pushes ads to Android notification bar

Raise your hand if you like ads. Anyone? Advertising is an unfortunately necessary part of modern life (and you can take that statement to the bank, since almost the entire livelihood of this humble blogger depends upon it) but sometimes the intrusive nature of new advertising methods sticks in the craw of consumers. Such is the case with Japanese wireless provider KDDI's latest attempt at subtle marketing: they've begun pushing paid ads to users' Android phones via the notification system. Advertising for apps in an alternative market started showing up on phones today, and Asiajin spotted users venting their frustrations on Twitter.

Google Offices Raided by Korean Fair Trade Commission

It appears that Google's Seoul offices have been raided today by Korean trustbusters looking for information on the possible stoppering of search opponents in the company's mobile operating system Android. Search engine company NHN (popular in the area) and Daum Communications this past April asked the country's Fair Trade Commission to investigate Google's mobile search business practices. It appears that this request may well have been the source of the raid this week, and Google has responded with compliance and assurances to the public that they've got no ill willing code in play that would make their OS an unfair playing field.

HP TouchPad Ad Revenue Reaches Android Levels in 10 Days

While it appears that the HP TouchPad is now sold out completely (or so we're lead to believe,) the cash flow has just begun - in ad form. It's not HP who will be profiting in this little situation right here, but they can count on developers of apps making a pretty penny in the last week and a half to be reconsidering their move away from webOS in the wake of HP's ditching of the hardware. As ad agency Jumptap, a group that works with mobile ads for both Android and webOS, amongst others, reports, in just the past 10 days the ad revenue of the TouchPad has nearly caught up with Android tablets.

AT&T offers in-app local advertising for developers

AT&T is set to release tools for app developers which would allow them to use location based advertising. Up until now, app developers had to rely on national ad campaigns and often, those ads were of little value to users. With the new location based advertising, the in app ads suddenly become more viable to the app user and provider more income since companies tend to pay more for location based ads. It's a huge development which strikes right at the heart of Google's dominance with AdMob.
1 2 3