beta testing a program which allows your location to be used more precisely to sell ads. By using your location, along with web searches you perform, Google can more accurately prove their mettle to potential customers. More to the point, they can drive sales, and revenue for both the store and Google.
Tagged: mobile advertising
Instagram began preparing users for in-feed advertisements a while back. We had known these were coming for quite some time and the talk surfaced again earlier in the month. At that time we were seeing details about how these were going to be arriving in the "next couple months" and how they would initially be delivered as a "small number of beautiful, high-quality photos and videos￼."
Facebook is introducing two new changes to its mobile app advertising system that should give advertisers new ways to maximize their mobile presence. Starting today, the Facebook mobile app will be showing video ads on News Feeds. And now advertisers can choose to bid only on the clicks that actually earns them users.
Google is advertising. They do it better and more prolifically than anyone else on the web, plain and simple. What about mobile ads, though? Rather than deal with fussy pop-ups, Google’s focused on making it easy to find what you’re looking for via search.
LG, along with M&C Saatchi have come up with a rather interesting advertising campaign. LG is using this to promote the G2 smartphone and has it running in Sweden. While that means a vast amount may never see these ads in person, they are adding a nice spin on the regular competition bash.
we mentioned it could be to allow for advertisements to make an appearance. Quickly dismissed as they are, mobile GMail advertisements make a lot of sense for a company who relies heavily on them for their massive revenue stream.
rolled out a bevy of updates to its Android apps, most likely in preparation for the arrival of Android 4.4 KitKat. One update in particular was apparently more than what it seemed . The Gmail app might soon be getting a probably controversial feature in the form of advertisements.
Instagram has recently announced that advertising will begin showing up within the next year. The details are still on the light side, meaning Instagram has yet to announce any specifics. Or for that matter a date of when these advertisements will begin showing in your feeds. But that being said, Ms. White, director of business operations at Instagram has said they should be ready to begin selling ads within the next year.
Google Maps. While this may sound like a terrible move for the average user, it may actually be the opposite. To begin with, these advertisements are based on your search queries. They are also going to be returning results that are local to your location.
published report from Opera Mediaworks is showing record growth in mobile advertising as well as Android being on the rise. The report is showing information from Q4 2012 and taking the data from an advertising platform that is currently serving up more than 50 billion ad impressions per month across a network of 12,000 mobile sites and apps.