mobile advertising

Android now tops mobile advertising traffic and revenue for Q1 2015

The State of Mobile Advertising Report from Opera Mediaworks has been released, and it looks like Android is the platform to beat in terms of both traffic and revenue for the 1st quarter of this year. This is the first time that it has beaten archrival iOS in these categories, although in terms of the ratio of revenue to impressions, the latter still tops the charts. Social networking has also reached a milestone as they're now the top revenue earner for mobile advertising.

LG banner ads sense and mock competing smartphones

LG, along with M&C Saatchi have come up with a rather interesting advertising campaign. LG is using this to promote the G2 smartphone and has it running in Sweden. While that means a vast amount may never see these ads in person, they are adding a nice spin on the regular competition bash.

Instagram plans to have advertising within a year

Instagram has recently announced that advertising will begin showing up within the next year. The details are still on the light side, meaning Instagram has yet to announce any specifics. Or for that matter a date of when these advertisements will begin showing in your feeds. But that being said, Ms. White, director of business operations at Instagram has said they should be ready to begin selling ads within the next year.
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