Millennial Media

Android Ad Impressions Hit Plateau with Millennial Media Network

There are several different ways that analysts, and anyone else interested, can determine how well a platform is doing. While one way, perhaps the most preferred way, is to just look at the amount of devices being sold, or that have been sold over a period of time, another way is to look at the ad impressions generated by a particular platform. In a new report from the Millennial Media Network, it looks like Android may have hit a lull in ad impressions. This could be indicative that the mobile Operating System has plateaued.

Android catches up with Apple in US Mobile Ad Network

Android has now caught up to Apple in the US smartphone platform on the Millennial Media mobile advertisement network. Android has been close behind Apple in mobile ad impressions for quite some time now, but has now made it to an equal 37% share.