Micromax

India’s Micromax to come up with own OS and app suites

Even though Android is still the most widely-used platform for mobile devices, there is a slowly-growing trend of OEMs themselves creating their own operating systems, even as they’re still based on Google’s platform. You have Microsoft, Samsung, and Xiaomi all creating their own OS for one reason or another. The newest brand that has announced its intention to do so as well is India’s Micromax, who has former Amazon executive Ashish Agrawal as its new technology head.

Micromax YU rolls out new Yu Yureka Plus, an Amazon India exclusize

If you’re not familiar with YU, it’s a brand under Micromax. And who is Micromax again you ask? It’s the company that Cyanogen partnered with instead of OnePlus which resulted to a number of issues and temporary injunctions. Amidst all these, Micromax still was able to unveil a YUreka Cynagon smartphone in India last December. A few months after, we heard a follow up phone dubbed the “Project Caesar” would be revealed.

Micromax YU outs India exclusive YUphoria phone, YU Fit, and Health YU

Setting aside the OnePlus-Cyanogen-Micromax drama last year in India, Micromax has recently introduced a new follow up to the YUreka Cyanogen smartphone. Almost half a year later, the company is introducing a second smartphone called the YUphoria. Micromax's YUphoria is an Amazon Exclusive offering. If you're interested, you can pre-register now and phone will start shipping on May 28 in India.

YU coming out with 2nd smartphone dubbed “Project Caesar”

While the Yureka may have not rocked the digital world, it was a relative success on its own. YU Televentures, the separate company by Micromax which was behind the smartphone, is apparently working on their next entry into the market. This time around, they will again be working with custom ROM maker Cyanogen, and are looking to have this out in the Indian market by next month.

Cyanogen’s Steve Kondik chimes in on OnePlus, Micromax row

Although India seems to be quickly becoming the new darling of the mobile industry after China, it isn't without its own share of controversy. So far the latest and biggest involves Indian OEM Micromax and Chinese startup OnePlus and it all revolves around the software provided by Cyanogen, Inc. While our limited outsider perspective would have us assign roles of villain and victim in this drama, things are, as always, not as clear cut. CyanogenMod founder Steve Kondik gives a few insights into some of the things that have happened behind the scenes.

OnePlus and Cyanogen go head-to-head in India

When in a span of a month, you see Cyanogen make an exclusive agreement with Indian retailer Micromax, and then you see OnePlus break their exclusive “invite only” purchasing process to launch a new purchasing avenue for the Indian market, you know there was something big brewing. To put quite shortly, it looks like OP has been wronged, but because of a court decision – it looks like it won’t be able to continue selling the OnePlus One phone in India.

Micromax unveils YUreka Cyanogen smartphone for India

We mentioned yesterday that Micromax had taken Shenzhen OnePlus to court and won an injunction because Shenzhen was selling smartphones in India that ran Cyanogen. Micromax had set up a deal with the US developers of Cyanogen that allows it to sell smartphones with the OS exclusively. The resulting injunction forced Shenzhen to remove its devices from Indian stores.

Micromax wins temporary injunction against Shenzhen OnePlus in India

A legal battle was fought recently in India with a Delhi high court granting Micromax Informatics Ltd a temporary injunction this week against Chinese smartphone maker Shenzhen OnePlus Technology Co Ltd. The court barred OnePlus from marketing, selling, and shipping OnePlus mobile phones in India that bear the Cyanogen mark.
1 2