Xiaomi has just begun its venture into markets outside of China but now it's rumored to already have a successor on the way. This new smartphone, which might bear a slight resemblance to the Chinese manufacturer's popular Hongmi device, is said to sport an octa-core processor from MediaTek.
Just after announcing two mid-range smartphones at MWC 2014, HTC is going down a rung and unveiling the Desire 310 in China. Aside from supporting two SIM cards in one, this smartphone ditches the usual Qualcomm for a quad-core MediaTek processor.
Qualcomm has been crowned king of the SoC market. According to Strategy Analytics, 63% of mobile devices have a Qualcomm chipset inside. That’s not only the lion’s share of the market, it’s far and away leading the pack, with the closest competitor a good 50 percentage points behind.
Dreaming to lead a new market segment it is christening "Super-mid Market", MediaTek has unveiled its new MT6732 chip in time for MWC 2014. This system-on-chip that it hopes will power the next generation of low to mid range smart devices has two of the hottest buzzwords in mobile chips these days: LTE and 64-bit.
Xiaomi has recently hit our radars for outing its first smartphone to be launched outside of its main Chinese market, the Xiaomi Redmi, basically a rebranded Hongmi. Now the Chinese manufacturer is giving the Hongmi another spin by releasing a variant that swaps out its beating heart.
If you’ve been waiting patiently for octa-core, it won’t be long now. MediaTek has announced their latest offering, the MT6595. Though not the first octa-core processor we’ve seen on a device, it’s likely the one with the most attractive feature set. If they can keep ahead of the looming Qualcomm threat, MediaTek octa-core chipsets just might find their way onto more handsets.
Like many technology companies and, indeed, like its biggest rival Qualcomm, MediaTek is reported to be eyeing the wearable device market. The difference, however, is that the Taiwanese chip maker is targeting not the mainstream markets in the west but the large yet largely untested waters of China.
HTC quietly unveiled another Desire branded handset earlier this morning. The handset, the HTC Desire 310 made a brief appearance on the European HTC page and was listed as bringing a quad-core MediaTek processor with 4.5-inch display. Getting a bit more specific, the processor is an MT6582M at 1.3GHz and the display is sporting a resolution of 854 x 480.
The mobile system-on-chip market might soon get a bit more competitive, if not more diverse. ZTE is believed to be the latest device manufacturer who will be making its own processor to ship in its devices. It will even be an octa-core chip.