Samsung might be aggressive and passionate about its marketing efforts, but the people it employs might not be as single-minded about it. In a rather silly but not unheard of goof up, football legend Franz Beckenbauer was discovered to have tweeted about the company's recent viral marketing campaign using none other than his iPhone.
Samsung spends a huge amount of its earnings in making sure that its brand is on every conspicuous location or show in the world. However, it may turn out that the billions that it spends on its marketing campaigns and stunts might not be giving it the best results for the price.
Bloomberg TV, HTC Chairwoman Cher Wang was optimistic regarding the future of HTC. While she wouldn’t hint at future products, she did say that HTC is happy with their burgeoning trajectory, and admits failure in communicating with consumers.