TAG Heuer is not new to the tech industry. It's been making several luxury smartphones the past few years. Remember the TAG Heuer Racer and the $6700 TAG Heuer LINK Android handsets? Just last month, the luxury watchmaker announced that it's joining the smartwatch game together with Intel and Google. We're already expecting this will be pricey at $1,000. Ordinary Android Wear smartwatches are priced below $400 so this one is far more expensive.