Transformer Prime doesn’t infringe on Hasbro’s trademark, says judge
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You'd have to be either really young or really out of touch with pop culture not to spot the similarities in the name of the ASUS Eee Pad Transformer Prime and a certain group of autonomous robots. Transformers manufacturer Hasbro sure spotted it, and didn't take the unofficial association lightly: they sued ASUS over the name, presumably taking offense at the similarity to Transformers mainstay Optimus Prime and similar fictional characters. The International Business Times reports that a US federal judge ruled that there was no possibility of consumers being confused by the name, and thus denied a sales injunction.










