Despite a strong 4th quarter showing for Apple thanks to the launch of the iPhone 4S, Android continues to kick digital butt all over the world. Contradicting earlier numbers, analytics firm NPD reports that Android is even more popular among first-time smartphone buyers. Among US buyers from October through December, 57% chose Android, 34% chose iOS and just under 10% chose something else. Android led the overall race as well, with 48% of sales as opposed to Apple's 43%. Android's total US market share, as reported by a handful of firms, remains in the 46-48% range.