When it comes to Pentile matrix displays, there are three major opinions: those who don't know, those who don't care, and those who absolutely can't stand them. LG seems to be squarely in the third camp, and they want to make sure that Chinese customers know exactly where they stand. To that end they've renamed their current flagship Optimus LTE (known as the LG Nitro HD and the LG Spectrum here in the States) to "Optimus True HD LTE", highlighting the fact that their 4.5-inch IPS 720p panels use a standard matrix layout. The first market to see the change will be Hong Kong.