The social aspects of gaming have evolved quite strangely as Google
itself recalls. It first started out with sharing controllers or keyboards at home, which later gave way to LAN parties and now online multiplayer, though controller sharing has also become virtual, like Sony's Share Play feature. The strange part comes from the new breed of social activity that has grown around gaming that doesn't involve playing the game at all. Let's Play videos, walkthroughs, speedruns, and the like. Google is now going to capitalize on that trend with YouTube Gaming, a corner of YouTube
's world that's dedicated specifically to dethrone Twitch.