Admit it or not, searching for a particular app on the Google Play Store can be frustrating at times. You search for "App X" and it won't come up on top of the search results. You think Google should know better but it's not the case as app search isn't a priority and there are too many apps. With now one billion active users every single day and with almost 50 billion installs over the past year, Google wants to improve and help developers be discovered. Announced during the Google I/O 2015 keynote, more tools will be added to help devs like developer profile pages as landing pages.