It has begun! AT&T has officially reported that starting on October 1st, 2011, the top 5% of AT&T will start to see reduced speeds. Top users, in this case, meaning those who use inordinate amounts of data on a daily basis, downloading Star Wars all day long and listening to the Imperial March on Spotify. What AT&T plans to do about you wild and crazy data machines is to force choke you - and by force choke I of course mean throttle your data speeds, making you have slower uploads and slower downloads once you get to a certain point during the month when AT&T thinks you've simply had enough. AT&T made it clear today that it's not you average Americans that they're slipping their fingers around, it's the evil rebels using "12 times more data than the average of all other smartphone data customers."