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HTC One X takes a skydive to show off camera

When business types instruct their marketing team to "go the extra mile", they're usually figuratively referring to a lateral mile - not a 2-mile vertical freefall. But in HTC's case, the latter is more appropriate: to demonstrate the fidelity and speed of the 8-megapixel f/2.0 camera on the HTC One X (which we noted ourselves in the review), they set up a skydiving fashion shoot, complete with photographer, model and lighting crew. The results are interesting to say the least. Here's the setup: student fashion photographer and skydiving rookie Nick Jojola was instructed to capture a photo (while taking video) of model and expert skydiver Roberta Mancino with the HTC One X. He's joined by a safety diver (the guy who's tethered to him) two divers streaming smoke and two with a pair of high-powered lights. Roberta is wearing a high-fashion skydiving suit created especially for the shoot - that's the thing that looks like a buzzard after it's gone though a Cessna windshield. The team had only 50 seconds of operating time before they had to deploy their parachutes. They arranged themselves in a formation of three vertical rows: the two streamers on the bottom, Nick and his safety diver in the middle with the HTC One X, and the lighting team and Roberta on top. When Nick was in position Roberta assumed a head-first position and dived for the shot. It took two goes, but the results speak for themselves: [youtube dwGGdM3Nj08] Publicity stunt? Certainly. Cool? Absolutely. While you're not likely to need split-second shutter speed in your everyday travels (most of which are somewhat closer to sea level) the shoot illustrates the fast response of the One series camera rather well. HTC hasn't posted the full commercial yet, but it'll probably be showing up on European TV sets in the next few weeks. Here's a making-of just for fun: [youtube QHLy4xB8vSY] [timeline] [device id=2325] [via Phandroid]

HTC tells us the “One” series can make all the difference

So far for 2012 the HTC One series of smartphones looks to be near the top of most peoples purchase list, that or the Galaxy S III of course. With the One series starting to finally break cover this week, and being available as soon as Monday around the world it's about to make a big entrance. We loved it at MWC and surely will love it once it's available in the US. Today HTC has released a nice ad spot, but it doesn't show the phone much.

Samsung shows off the AT&T Galaxy Note’s artistic side in new video

If you're a phan of the phablet, odds are pretty good that you've got one by now: after months of waiting, AT&T launched their American version of the Samsung Galaxy Note on Sunday. While the Super Bowl ad left a little to be desired as far as showing off the actual device, a new Samsung ad gives the mega-screen Note and its S-Pen digitizer stylus the screen time they deserve. The 60-second commercial should be appearing on American broadcasts soon - though thankfully, they seem to have abandoned the "phablet" marketing.

Samsung releases teaser video of upcoming Super Bowl ad

In case you missed the news, Samsung is set to run a rather long and hopefully impressive commercial during this years Super Bowl. It will be important for a few reasons. One being that it's their first ever commercial in the big game, and it will reportedly be 90 seconds which will cost them an arm and a leg. Today they've released a small teaser video and you can see the short clip below.

Samsung Galaxy S II commercials continue with two new videos

Samsung's been pretty busy on ad campaigns lately with the "dude you're a barista" and the "next big thing" commercials but today we have two brand new ones to share. You can say they are taking shots at Apple -- and they sort of are but in a subtle way. They've left out the goofy "Samsung'd" catchphrase and replaced it with a cute blonde flirting with iPhone users. Check them out after the break.

Samsung pokes Apple again in new Galaxy S II ad

How to describe Samsung's latest advertising campaign against Apple... obnoxious? Cheeky? Brutally honest, perhaps? Whatever you call it, the series of commercials is downright entertaining for Android fans of all creed and color, especially those who've experienced their iPhone-totting friends trying to hide pangs of regret as they lament their tiny, locked-down iDevice. Samsung's latest ad, which it's calling "Samsunged", pokes fun at the iPhone's lack of built-in turn by turn navigation.

Google’s latest Nexus commercial shows the beauty of Panorama mode

Google is at it again and have just released their latest commercial of the Samsung Galaxy Nexus. I for one am glad to see Google finally going big with these types of videos to demonstrate some of the awesome capabilities Android has to offer. Their latest Nexus ad shows the impressive panoramic mode with the camera in Android 4.0 Ice Cream Sandwich.

T-Mobile pits the Amaze 4G against the iPhone 4S, Street Fighter style

It's a common enough argument: my phone is better than your phone. If you've got any friends who are particularly attached to their iPhones, you might hear it a lot. T-Mobile's out to end the debate, and they're not above using Scott Pilgrim-grade nostalgia to do it. Their latest anti-iPhone commercial pits their current flagship the HTC Amaze 4G against the iPhone 4S in a one-on-one battle to the death to the end of Round 1.

Google’s latest ad shows off the Galaxy Nexus, Google+ and… beatboxing

OK, Google gets some points for innovative integration with this one. After a series of rather tame Google+ ads that ran over the holiday weekend, the company has busted out a new one featuring a group of friends who all have a Galaxy Nexus. (We suppose it's set in the future or something.) Demonstrating remarkable technical awareness, not to mention no small amount of rhythm and/or blues, they pass the time with a mobile beatbox session.

Extended cut of Samsung’s iPhone-baiting ad to run during the holidays

Have you checked out Samsung's new Galaxy S II commercial, calling out Apple fanboys and girls as the mindless hipsters you know them to be? If you haven't, do so now - it's a pretty awesome bit of not-so-subtle marketing. Androinica spotted a full 1.5 minute cut of the ad on Samsung's YouTube channel, with even more indirect Apple bashing. It's embedded below for your viewing pleasure. Even more exciting, the ad will run during major NFL games and other events this holiday season.
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