HTC One S, and even takes some direct shots at AT&T and the iPhone.
Samsung's Galaxy S III event. But this is just the beginning of Samsung's marketing campaign for their next flagship - and the next step is to let all the non-nerds know how great their baby is. To that end, they've already prepared a TV spot. Samsung debuted the commercial on stage, but you can watch it yourself below.
T-Mobile is set to make some changes in the second half of 2012 now that their attempts to merge with AT&T have failed. In case you've missed it, they will be starting with their highly recognizable and always attractive Carly Foulkes. She's dropping the cute act in favor of tight black leather (yes please) and a 1000cc Ducati Superbike and we have the full video below.
Samsung Galaxy Note. Pachyderms named Peter love the Galaxy Note. At last count, about five million of you out there in Internet land love it too. But if you've become as enamored as I have with OMGPOP's Draw Something over the last few weeks, you've got at least one more reason to either love or crave the gigantic smartphone: its superior artistic capabilities. As noted in our previous story, it makes a great platform for the Pictionary-style gaming app, thanks to its 5.3-inch screen and built-in digital stylus.
HTC One X (which we noted ourselves in the review), they set up a skydiving fashion shoot, complete with photographer, model and lighting crew. The results are interesting to say the least. Here's the setup: student fashion photographer and skydiving rookie Nick Jojola was instructed to capture a photo (while taking video) of model and expert skydiver Roberta Mancino with the HTC One X. He's joined by a safety diver (the guy who's tethered to him) two divers streaming smoke and two with a pair of high-powered lights. Roberta is wearing a high-fashion skydiving suit created especially for the shoot - that's the thing that looks like a buzzard after it's gone though a Cessna windshield. The team had only 50 seconds of operating time before they had to deploy their parachutes. They arranged themselves in a formation of three vertical rows: the two streamers on the bottom, Nick and his safety diver in the middle with the HTC One X, and the lighting team and Roberta on top. When Nick was in position Roberta assumed a head-first position and dived for the shot. It took two goes, but the results speak for themselves: [youtube dwGGdM3Nj08] Publicity stunt? Certainly. Cool? Absolutely. While you're not likely to need split-second shutter speed in your everyday travels (most of which are somewhat closer to sea level) the shoot illustrates the fast response of the One series camera rather well. HTC hasn't posted the full commercial yet, but it'll probably be showing up on European TV sets in the next few weeks. Here's a making-of just for fun: [youtube QHLy4xB8vSY] [timeline] [device id=2325] [via Phandroid]
Galaxy S III of course. With the One series starting to finally break cover this week, and being available as soon as Monday around the world it's about to make a big entrance. We loved it at MWC and surely will love it once it's available in the US. Today HTC has released a nice ad spot, but it doesn't show the phone much.
AT&T launched their American version of the Samsung Galaxy Note on Sunday. While the Super Bowl ad left a little to be desired as far as showing off the actual device, a new Samsung ad gives the mega-screen Note and its S-Pen digitizer stylus the screen time they deserve. The 60-second commercial should be appearing on American broadcasts soon - though thankfully, they seem to have abandoned the "phablet" marketing.
Samsung's latest advertising campaign against Apple... obnoxious? Cheeky? Brutally honest, perhaps? Whatever you call it, the series of commercials is downright entertaining for Android fans of all creed and color, especially those who've experienced their iPhone-totting friends trying to hide pangs of regret as they lament their tiny, locked-down iDevice. Samsung's latest ad, which it's calling "Samsunged", pokes fun at the iPhone's lack of built-in turn by turn navigation.