previous reports of a music streaming service from Beats Electronics, we now have some official details. Specifically, the company has announced Project Daisy and while some of the finer points are still missing, we are getting a look at what we can expect. Details coming from Beats Electronics brings talk of a $60 million dollar investment and some of the names that will be backing the project.
Cricket Wireless is bringing a new smartphone to its line up. The HTC Desire C promises solid features and specs at a reasonable price. That seems to be the general focus for most of the phones and devices released on Cricket. One feature the phone is clearly pushing is music playback, with Beats technology implemented.
Beats Audio. I'd be lying if I said I was surprised, as I wasn't too sold on the idea to begin with. In what HTC is calling “a realignment of their business agreement” they've sold 25% of their 51% stake back to Beats, and now is no longer the majority stockholder.
Beats by Dr. Dre brand, it looks like they're going to be scaling back a bit, at least as far as pack-ins are concerned. That means no free Beats headphones with HTC smartphones, at least for the immediate future. HTC told Cnet that its research suggested that the headphones included with phone like the HTC Sensation XL and Verizon's Rezound weren't a significant factor in their buying decisions, making it a fiscally responsible decision to do without them.
buying a majority share in Beats Audio and purchasing several smaller companies outright. According to reports from Reuters and other sources, the Taiwanese manufacturer has completed the purchase of the MOG Music service, either absorbing it into Beats Audio, using them as a proxy or simply buying it in partnership. In any case the deal isn't formalized yet, but reportedly all of the pieces are in place to make it so. IF true (and we see no reason to doubt its veracity) this would give HTC a two-pronged advantage over just about everybody Android manufacturer in the mobile music space.