So, what's the one feature missing from Barnes & Noble's Nook hardware? If you said "Ice Cream Sandwich", you're... well you're right, but not in this context. If you said "a camera for web chat".... well you're probably right there too. But for a retail-focused company like Barnes & Noble, one of the things they're missing is NFC. According to a Forbes interview with B&N CEO William Lynch, they won't be missing it for long.