The Android TV Launcher has arrived on Google Play. A lot of people have been pushing for the program to come to Google Play and finally it's being published there. This is a response to the need to simplify apps more by unbundling related software. Instead of packing all sorts of functionality and variety in just one software, developers are now trying to simplify their stuff. The simpler, the better. People don't want to be too saturated now with other features they don't really use.