You may not be familiar with NUU Mobile but that's fine. I don't know the brand either but the company isn't really interested in making it big in the United States. No, it has no plans of beating big names like Apple, Samsung, or other Chinese phone manufacturers out there. NUU is content in making unlocked phones and releasing them in the country and making them ready-for-purchase from various networks like T-Mobile, Cricket Wireless, MetroPCS, or AT&T. NUU's goal is to reach more people as possible by being widely available and ready for quick use.