They say it takes guts to admit to one's mistakes, and Amazon
is certainly showing it has some. David Limp, the company's Senior Vice President for Devices has publicly admitted that the company fumbled and bumbled on its first Fire Phone
, but it is putting the blame squarely on price tags only. And even with that minor, if you could call $170 million "minor", miscalculation, the company isn't ready to throw in the towel and will continue to iterate over the smartphoe until it gets it just right.