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Ad-supported apps drain batteries quickly says study

Want to drain your smartphone's battery really quickly? Run a lot of apps. Want to drain it so fast that you'll be sprinting for the nearest outlet? Run a lot of free, ad-supported apps. This is the conclusion reached by a team of researcher from Purdue University. They found that third-party ads running in free apps downloaded from the Android Market (now the Google Play Store) could account for a whopping 65-75% of the battery drain coming from an app. That isn't to say that ads themselves are draining three-quarters of a smartphone's battery, just that the vast majority of processing power, memory and data consumption for most free apps goes towards serving ads.

Google buys the world a Coke via mobile ads

It's a happy day for children and dentists the world over. Google and Coca-Cola have partnered for a new advertising campaign that recalls the 1971 "hilltop" ad and literally buys the world a Coke. Users on Android and iOS with AdMob-served browser or app ads can click on Coca-Cola ads and send a free Coke to specially-made vending machines around the world, saving a random stranger a buck or two and making their lunchbreak. Of course ,none of this would be worth it without a little feel-good validation, so you can send a "Here's your Coke!" message to the vending machine, and receive an email or video response from your thankful recipient.

Lookout Mobile claims Android.Counterclank is adware, not malware

Last week Symantec made headlines, claiming that somewhere between 1 million and 5 million Android users had been infected with a particular kind of malware identified as Android.Counterclank. In an alarming blog post, the security software retailer notes Android.Counterclank's overly broad permissions and ability to send personal data through a network connection. Now rival security software vendor Lookout Mobile Security claims that Symantec's post was overblown, and that the code executing in the 13 apps identified is overly aggressive adware, not malware.

How much does Android earn Google? Oracle says $10M a day

Take this one with a grain of salt, folks: in a recent submission to the court in conjunction with its ongoing lawsuit, Oracle estimated that revenue from Android activations made every day net Google a whopping $10 million across an entire year. Estimating that the figure stays solid over 2012 (and keep in mind, it's almost certain to increase) that would mean that Google makes approximately 3.7 billion dollars on Android advertising alone. Oracle did not say how it reached this conclusion, but Free and Open Source Software advocate Florian Muller guesses that they're assuming $14 of ad revenue per Android user, per year.

T-Mobile pits the Amaze 4G against the iPhone 4S, Street Fighter style

It's a common enough argument: my phone is better than your phone. If you've got any friends who are particularly attached to their iPhones, you might hear it a lot. T-Mobile's out to end the debate, and they're not above using Scott Pilgrim-grade nostalgia to do it. Their latest anti-iPhone commercial pits their current flagship the HTC Amaze 4G against the iPhone 4S in a one-on-one battle to the death to the end of Round 1.

Google finally advertises their Samsung Galaxy Nexus on TV with two new commercials

The only other commercial of a "Nexus" device seen so far was of the Nexus S 4G, and it wasn't even sponsored by Google. Well, that changes soon with a couple cleverly funny commercials made by the manufacturer. The first commercial embedded below is my favorite - a child tries unlocking his father's Galaxy Nexus using the face unlock feature by making faces towards the Nexus. When all fails, he hopelessly hands the device over to his dad and finally gets to use the device. We all saw a commercial like this coming, and it was produced perfectly.

Google’s latest ad shows off the Galaxy Nexus, Google+ and… beatboxing

OK, Google gets some points for innovative integration with this one. After a series of rather tame Google+ ads that ran over the holiday weekend, the company has busted out a new one featuring a group of friends who all have a Galaxy Nexus. (We suppose it's set in the future or something.) Demonstrating remarkable technical awareness, not to mention no small amount of rhythm and/or blues, they pass the time with a mobile beatbox session.

Google Announces Q2 Revenue up 32% Over Last Year

I know you guys don't want to hear it or even see it, but I know some care to read about the outrageously huge amounts of money Google makes. They have just released the second quarter 2011 financial results and they are pretty impressive to say the least. Guess what -- to no ones surprise they are up a whopping 32% from this time last year. I expected these sorts of numbers so I wont say this comes as a shocker, because it doesn't. Reports suggest revenues of $9.03 billion for the quarter ended June 30, 2011, an increase of 32% compared to the second quarter of 2010. I pretty large increase over the $6.82 billion earned for the second three months of 2010. GAAP net income was $2.51 billion, up from $1.84 billion in Q2 2010 and the numbers are increasing this way basically across the board. Things are good over at Googleville.
Google-owned sites generated huge revenues of $6.23 billion, or 69% of total revenues, in the second quarter of 2011. This represents a 39% increase over second quarter 2010 revenues of $4.50 billion.
Showing that Google-owned sites accumulate around 70% of the total revenues, I guess this is why they want everyone clicking on ads, and hitting that +1 button for Google+ these days. I wont get down to all the details because you can check out the earning via the source link below if you want to be jealous. They do mention that their Cash and cash equivalents adds up to over $39 billion, yes I said billion. Google has also been pretty busy and hired a few more employees this last few months too, number of employees rose to 28,768 as of June 30, 2011, up from 26,316 as of March 31, 2011, More details below. [via Google]

AdMob Beta Released – Track Your Profits in Stylish Black and Red

So you're cashing in on your sweet, sweet Android app and/or game series connected to the AdMob target="_blank"network for mobile advertising and you've got a hankering for some exactitude. You can see the piles of money stacking up, but you can't see where it's all coming from. You want to see your numbers plain and simple, and you want to see them in blasting white, black, and red. You're in luck - developer Matthew Gaunt has the app for you. It's AdMob [Beta] and it's ready to feed you what you need.
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