Advertising

Google brings ‘confirm button’ to mobile ads

We've all done it before. Browsing through an app or playing a game on our favorite Android smartphone and tablet, and suddenly you accidentally click one of those ad banners and get redirected. It's irritating, and usually I just want to throw my phone. Since ads aren't going away anytime soon, and are highly effective on mobile, Google's introduced a new system to solve those accidental clicks.

HTC partners with UEFA until 2015

HTC has been struggling a bit of lately, but the company has just signed a new partnership deal that's bound to bring in at least a few new customers. HTC has signed a three-year partnership deal with the Union of European Football Associations, making HTC "the official phone and tablet" of the UEFA. This partnership is schedule to run until the end of the 2014/2015 season.

GoLive Mobile and Airpush hit with lawsuit, accused of unwanted charges

We're not sure about you, but we've never met anyone who's willing to pay a monthly fee for one of those "premium text messaging" services. Perhaps that's why companies will resort to some shady tactics to get mobile phone users to sign up? That's what app developer GoLive Mobile and ad agency Airpush are accused of doing in a class action lawsuit headed up by Colorado law firm Edelson and McGuire, PCWorld reports.

Verizon Selects starts this week – optional targeted advertising for mobile

We have some important news to share with you guys on Verizon Wireless today. This week the carrier will be starting their new program called "Verizon Selects" and you'll want to be on the lookout for the email or text from Big Red. This is essentially Verizon's new mobile advertising plan but you'll want to read on for the full details and see if you'd like to opt-in, or opt-out. I'll go for the latter.

HTC hires new CMO in hopes to stop their downward spiral

It's no secret that lately times have been a little tough for good ol HTC. Their market share has seen large declines over the past few years, especially throughout 2012 while fending off Apple in court and Samsung on the shelves. Today however there is a sign of good news as HTC has just taken a big step and hired a new CMO. They've appointed Benjamin Ho as their new Chief Marketing Officer.

LeBron James stars in new Galaxy Note II ad

Samsung frequently uses celebrities in its smartphone ads, and the company's latest one for the Galaxy Note II is no different. This time around, the ad features Miami Heat superstar LeBron James. The ad shows us a day in the life of the basketball player, as he uses the Galaxy Note II to exchange messages, take pictures, and send out videos of those tasty dunks.

Limited edition Entertainment Weekly magazine totes Android display

Who says print media is dead? Entertainment Weekly has put out a limited edition version of their magazine that features a functioning Android smartphone embedded in one of the pages, as reported by our friends at SlashGear. Let that sink in for a second; an Android device embedded in a magazine. It sounds like something out of a scifi movie. The device has a 2.3-inch screen that displays commercials for upcoming CW TV shows. Commercials cover upcoming shows such as The Arrow and Emily Owens, M.D. After a couple of ads, it links to a live version of CW’s Twitter page. That means the device is connected the Internet at all times, and upon taking the device apart, it turns out there is a T-Mobile sim card installed. As far as the insides of the device, it is appears to be a gutted ABO 810, a budget smartphone running Android 2.2 FroYo. If a user were to go and buy a similar device it would set them back around $40. The device is chargeable and can be tinkered with by more adventurous users. Clearly, this ad is working. Android Community and almost every tech site on the Internet is talking about it, which is clearly brining CW the attention the ad is seeking. Does this mean we will see more ads like this in magazines? Probably. [gallery] [via Mashable]

Twitter and Nielsen team up to offer new brand surveys

Advertising, as they say, makes the world go round. If you use Twitter frequently, you've probably seen more than few promoted tweets in your timeline, and now the company is looking to expand on that idea a little bit. Twitter has teamed up with Nielsen to deliver brand surveys to users in the same way it shows promoted tweets, allowing companies to get a better idea of how its Twitter ad campaigns are working.
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