Advertising - Android Community

Tagged: Advertising

Twitter and Nielsen team up to offer new brand surveys

By Eric Abent
on 3 Oct, 2012

Advertising, as they say, makes the world go round. If you use Twitter frequently, you've probably seen more than few promoted tweets in your timeline, and now the company is looking to expand on that idea a little bit. Twitter has teamed up with Nielsen to deliver brand surveys to users in the same way it shows promoted tweets, allowing companies to get a better idea of how its Twitter ad campaigns are working.

Motorola takes a jab at Apple Maps

By Craig Lloyd
on 22 Sep, 2012

Apple has been getting a lot of backlash for its new native Maps app in iOS 6, which released earlier in the week. Many phone manufacturers have been taking advantage of the moment, including Nokia. Now, Motorola has taken their turn to take a shot at Apple's failure.

Samsung takes yet another jab at the iPhone 5

By Craig Lloyd
on 19 Sep, 2012

Samsung has been notorious for taking jabs at Apple, especially since they lost to them in court recently. They've called out the iPhone 5 just a couple days ago, and now they're at it again with a new commercial. Samsung mentions in the new ad that "the next big thing is already here", referring to their Galaxy S III flagship phone.

Samsung Facebook campaign backfires

By Craig Lloyd
on 18 Sep, 2012

A lot of companies try their hardest to engage their fans on social media to try to bolster up their public image. The best way to engage people is to pose a fun and interesting question for them to answer. However, Samsung's question to its followers a couple weeks ago backfired on them pretty badly.

Nexus 7 ad graces Google’s homepage

By Cory Gunther
on 28 Aug, 2012

Whoa! There's a lot of different options when it comes to advertising a big product. I'm sure several of you have seen the Nexus 7 camping commercial on your home televisions but this latest move by Google is even bigger. The search giants homepage is the starting point for millions and millions of people daily, and now is being graced with the Nexus 7 front and center.

Study: Google’s Nexus 7 camping ad more effective than Apple ads

By Eric Abent
on 6 Aug, 2012

Here's an interesting study that sure to stoke the flames of this Android vs. iOS war: analytics company Ace Metrix has determined that Google's first Nexus 7 television spot has been more warmly-received than Apple's Genius ad campaign. For those who haven't checked them out yet, Google's Nexus 7 ad centers around a father and son as they use the 7-inch tablet on a camping trip, while Apple's campaign focuses on an Apple Genius as he helps ordinary consumers realize just how great Macs are. Both have been getting a lot of airtime because of the Olympics, so there's a good chance you've already caught a glimpse of them.

Acer Iconia Tab A210 gets a charming new ad

By Eric Abent
on 1 Aug, 2012

We're still being left in the dark as to when Acer is planning to launch its new Iconia Tab A210, but this new advertisement we have posted for you after the jump seems to suggest that Acer is gearing up for launch. We got our first introduction to the Iconia Tab A210's hardware back in June, and even though it's quite similar to the Iconia Tab A200, there are a few key differences. One of those differences is the inclusion of a quad-core Tegra 3 processor, which is a significant step up for the A200's dual-core Tegra 2 CPU.

SellAring in-call advertising has users seeing red

By Michael Crider
on 14 May, 2012

Advertising is an unfortunately necessary part of life - and I say that as a guy whose livelihood depends upon it. But there's a fine line between an acceptable level of distraction and an infuriating invasion of a user's space. Case in point: sellAring. Instead of placing banner ads in free apps or even embedding them in the user's status bar, sellAring places audio ads (remember those, radio listeners?) over the "ring ring" sound you hear when calling another party.

T-Mobile apologizes for notification bar ads

By Michael Crider
on 30 Mar, 2012

I get the feeling that a lowly software engineer somewhere in the bowels of T-Mobile's corporate headquarters is feeling even lower tonight. After a recent update to the often mandatory T-Mobile MyAccount Android app, users started noticing periodic ads appearing in the Android notification bar. T-Mobile customers were, to put it mildly, ticked. The story hit the tech media after threads on T-Mobile's support forums and Reddit reached into the hundreds. Now T-Mobile seems to have seen the error of its ways, apologizing for the "mistake" and saying that it won't happen again.

T-Mobile angers customers with ads in Android notification bar

By Michael Crider
on 29 Mar, 2012

Here we go again: a mobile carrier is using Android's notification system to enrich its advertising options, and customers aren't happy. But this time it isn't some regional carrier on the other side of the world, it's good ol' T-Mobile, champion of urban penny pinchers and (thanks to the Google G1) a patron saint of the Church of Android. TmoNews reports that a large number of customers have taken to company and independent forums to protest the annoying and invasive ads for magenta services like the T-Mobile VIP Zone.