In case you haven’t seen the AT&T advertisements that have been making the rounds in magazines and newspapers around the USA the past few weeks, they aren’t too nice. They are attacking T-Mobile head on as we reported here, but this week T-Mobile is firing back and getting even. It looks like the gloves are off and this battle will be getting down and dirty.

It all started with AT&T posting attack ads in The Wall Street Journal, New York Times, and many other national newspapers calling out T-Mobile’s service. Stating “the truth about T-Mobile’s network” is that it has twice as many dropped calls, 2x the amount of failed calls, and 50% slower speeds than AT&T. Pretty big and bold claims right? Actually rewind. This all started last year when AT&T tried and failed to buy T-Mobile.

This week T-Mobile’s launched their own ads combating those from AT&T. They really only needed one, but posted about 3 just for good measure. What did the main one read? “If AT&T thought our network wasn’t great, why did they try to buy it?” then simply states that AT&T is obviously worried now that T-Mo’s turned up the heat. Pretty interesting and direct ads I’d say.

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Then T-Mobile didn’t stop there and apparent has two others making the rounds this week. Asking what keeps AT&T up at night, which is obviously them. Or things like “Can you see the beads of sweat in this AT&T ad?” and all sorts of fun. So as we said above, the gloves are off and this is a good old-fashion fist fight.


  • att’s ad…. thats signs of a.bully

  • rogerpjr

    We were flooded in Sandy. DESPERATELY needed to contact the outside world. T-Mobile’s line suddenly were dead. NOBODY in our area in New York had service with T-Mobile. NObody. AT&T however had offered to help. AT&T Offered their lines for T-Mobile’s customers to use. AT&T had also pulled into New York AHEAD of time equipment and people & Mobile Towers, to keep their ( AT&T’s ) AS WELL AS T-Mobile’s customers online. These are facts!
    So, now post Sandy. Who should we go with?

    • Well i must say that speaks volumes for AT&T. Its a no-brainer. AT&T has truely been very, VERY acceptional lately. Kudos.