T-Mobile CEO John Legere says AT&T will be ‘toast’ following CES announcement

January 3, 2014

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Here we go again. Curious what T-Mobile thought of AT&T’s move this morning? You weren’t alone. In the wake of AT&T offering up to $450 to customers who moved to their service, T-Mobile CEO John Legere may have the last laugh. Calling the move “desperate”, he said AT&T would be “toast” after their CES announcement.

He also took time to jab AT&T for their failed bid to acquire T-Mobile, saying they took the $4 billion AT&T was forced to pay them and built a better network. They also used that leverage to implement their popular Uncarrier approach to mobile. “We used AT&T’s cash to build a far superior network and added ‘un-carrier’ moves to take tons of their customers – and now they want to bribe them back” said Legere.

"Consumers won’t be fooled… nothing has changed, customers will still feel the same old pain that AT&T is famous for. Just wait until CES to hear what pain points we are eliminating next. The competition is going to be toast!” Legere boasted in his email response to Re/Code. Of course, we still don’t know what T-Mobile has planned for CES, but they’re clearly under the impression it will burn AT&T. Like toast.

Or, maybe Legere was just hungry. Or, maybe he really gets it. T-Mobile does have that Steve Jobs thing going on, where they give us stuff we didn’t know we wanted until they told us about it. It works, too. Worldwide data coverage, free tethering — we wanted all those things! We’ll be eagerly anticipating T-Mobile’s CES announcement, and we’ll be on the ground at CES to let you know about it straight away.

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  • lion7718

    I’d like to see a Wi-Fi calling app so I can install in on my Nexus 4…I miss it.

  • Love that photo of John Legere!

  • spepper

    I’ve heard CEO’s make comments like that before. AT&T didn’t get to where they are today by being stupid and/or disconnected (including LOBBYISTS). I heard the same exact comment coming from a CEO of a major pharmacy chain (Walgreens) back in 2005 say the same exact thing about a competing chain (Rite Aid). Last time I checked, Rite Aid is STILL HERE. And I’m a T-Mobile customer. Trust me, competition is a good thing. Mr. Legere should really pay attention to history, or else he is doomed to repeat it. Or he should at least be a little more humble, unless he intends to BE humbled by his own undoing.

  • Eric Hayes

    Anyone else see a little Christopher Walken there?

  • Wolf0491

    All depends where you live. I know my city t mobile has always been slow and sprint just awful. And people aren’t going to switch back after dealing with slow speeds forever. I use an xperia Z on att and people always go where you buy that. I try to tell them it’s unlocked etc but for some reason that doesn’t make sense to people. Then I just go well t mobile carries it. people here always have a general reaction that the company is awful here and would never switch from Verizon or att.

  • StevenRichards

    I’m so glad I have T-Mobile. It’s network is great in my area. The unlimited unthrottled lte is an amazing deal and being free of contracts and twice yearly phone upgrades are fantastic. All for less then the other 3 carriers. I honestly couldn’t ask for better. They really have upended the industry.

  • Aron

    I’m really starting to like T-Mobile. I’ve been with them for years, and early last year thought I’d move to Verizon for the better coverage in my area and better iPhone support, but thought I’d give them another year to improve all that – and they absolutely did! Now they’re going even further and doing everything I thought a mobile service provider should do. Pretty amazing.

    Think I’ll stick with them for a while now.

  • yoshix003

    Fix the POS system of TMO and they conquer the nation.,

  • DariusPicard

    This is all well and good if you live in the big cities, but T-Mobile coverage in the sparsely populate west is non existant. And their customer service is notoriously crappy.

  • dlegendary0ne

    I hope it happens too. I want to see T-Mo win.

  • Joe

    People keep At&t and Verizon because there’s way more lte coverage. especially in medium and smaller markets where tmobile is still edge. I live in Saratoga county NY which is north of Albany and tmobile is very spotty with their 3G and is edge mostly. I think that’s their problem.