If you ever get the feeling like you’re just a number to your cellular provider, think again. If you’re an AT&T customer, and you take to Twitter to lament your situation, you could just start a bidding war for your affections. One AT&T customer found that out recently, when a blind complaint into the Twitter winds resulted in a spat between the two carriers.
In questioning his allegiance to AT&T following news that T-Mobile didn't charge for overseas shipping, Jay Rooney got more than he bargained for. T-Mobile responded with “you know there’s an alternative to old-school wireless carriers, right?” Rooney then responded by letting T-Mobile know that once his contract was up with AT&T, he’d make the switch. That’s when it got internet-y.
What could have been left as one customer speaking with a PR rep from a carrier with a very active social presence led to hair pulling and slap-fighting. As T-Mobile was welcoming a new customer, AT&T chimed in with “Resist the urge, Jay. We heard its dark, scary and no one can ever hear you. No one.” Again, it could have been dropped right there, but T-Mobile went un-Twitterer and clapped back with “@ATT Did your kindergarten panel write that for you? @RamblingRooney Global data at no extra charge vs. $$$$$$ #ItsNotComplicated”.
When Rooney gleefully welcomed the feuding, AT&T dismissed the fury, saying “No gloves out over here, Jay. It's too close to the holidays to be so disgruntled.” Done, right? Everyone is catty, and nobody gets hurt in a Twitter battle. Wrong.
John LeGere, T-Mobile CEO, decided he’d officiate. Challenging AT&T’s CEO to chime in, LeGere said “@TMobile @ATT @RamblingRooney @RamblingRooney bet @ATT’s CEO isn’t going to join the convo. Come join the #WirelessRevolution! #Uncarrier”.
So there you have it — two carriers, one customer, and a whole lot of Twitter-y fury. What can we say? We like to watch two carriers fight over customers. The winner? You decide.