Study: Google’s Nexus 7 camping ad more effective than Apple ads

August 6, 2012
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Here's an interesting study that sure to stoke the flames of this Android vs. iOS war: analytics company Ace Metrix has determined that Google's first Nexus 7 television spot has been more warmly-received than Apple's Genius ad campaign. For those who haven't checked them out yet, Google's Nexus 7 ad centers around a father and son as they use the 7-inch tablet on a camping trip, while Apple's campaign focuses on an Apple Genius as he helps ordinary consumers realize just how great Macs are. Both have been getting a lot of airtime because of the Olympics, so there's a good chance you've already caught a glimpse of them.

Ace Metrix says that of the three Apple Genius ads that have been released so far, only one has managed to land in the top 50% of the company's effectiveness scale. Google's Nexus 7 ad, on the hand, landed in the upper-half with room to spare, scoring 662 out of a possible 950 points (meaning the halfway point on Ace Metrix's scale would be 425). It would seem that Google had no problem wooing consumers with its camping ad, while Apple's Genius comes up a little short when it comes to getting people interested.

There are a few reasons for this. Ace Metrix points out that the Nexus 7 ad features actual product demonstration, but there isn't much in the way of demonstration in Apple's ads. Instead, we're treated to banter that's intended to show us how easy owning a Mac makes things. In reality, the Apple Genius just comes off as annoying and the consumers he's helping seem a little too dumb, whereas the camping trip between dad and son is actually a bit heartwarming.

So, at least as far as advertising choices go, Google has Apple beat. It'll be interesting to see if either company takes this study into account, because if they do, it may not be long before Apple begin to shift away from the Genius campaign. In the meantime, it appears that Google only needs to keep going in this same direction if it wants to back the Nexus 7 with an engaging advertising campaign. We've embedded both the Nexus 7 camping ad and one of the Apple Genius ads above, so you can make the call as to which is better.

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[via DroidDog]


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  • http://www.facebook.com/people/Mac-Jt/1441227226 Mac Jt

    Hah awesome , the fact that the Youtube video of Nexus 7 allows comments yet the Apple video doesn’t! Apple just can’t stand criticism and doesn’t want anything negative. So much for a ‘consumer friendly’ company!

    Nexus 7 rocks!!

  • http://www.facebook.com/people/Mac-Jt/1441227226 Mac Jt

    Hah awesome , the fact that the Youtube video of Nexus 7 allows comments yet the Apple video doesn’t! Apple just can’t stand criticism and doesn’t want anything negative. So much for a ‘consumer friendly’ company!

    Nexus 7 rocks!!

  • robertoblake

    Actually Apple has already pulled the Genius Ads. The Genius ads were a terrible execution in the fact that they failed to communicate the core values of the Apple brand, and failed to make the product the hero.

    They further failed by alienating older customers, and not having a message for the younger audience that represents new market share.

  • http://www.facebook.com/pete.perry.54 Pete Perry

    Apple is a headless company!