Sony Ericsson Happiness app promises perks while you wait for 2.1

October 20, 2010
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Sony Ericsson don't seem to be able to get their Android 2.x update for the XPERIA range out of the door, but they're hoping a little bribery will go a long way in endearing users to them.  Sony Ericsson "Happiness" is a free download in the Android Market available for all XPERIA users, and offers "free entertainment content such as music and videos, as well as exclusive discounts across leading brands, high street retailers, restaurants and bars."

That includes Champion's League tickets, discounts on food and footwear, and other deals, at least for UK users.  If you've got friends without Sony Ericsson Android devices, you can invite up to three of them to download the app and get its benefits as well.

Press Release:

Sony Ericsson Spread a Little Happiness
Exclusive entertainment app launches for Sony Ericsson Xperia™ Android™ Users

London, 20th October 2010 – Sony Ericsson Xperia™ Android™ customers and their friends now have access to FREE and unique entertainment offers with the newly launched Android™ Market app - ‘Happiness’.

Bringing instant happiness with its endless offers that are constantly updated, the app features free entertainment content such as music and videos, as well as exclusive discounts across leading brands, high street retailers, restaurants and bars.

Happiness is exclusive to all Xperia™ Android™ smartphone users and is available to download for free from Android Market™. New and existing customers who download the app get content and offers sent directly to their phone, making it easy to be entertained on the go. Users can also share offers and content with up to three friends even they don’t use a Sony Ericsson phone, helping them spread a little happiness too.

The launch comes as the popularity of online voucher codes grows daily and consumers get savvier about their daily purchases. The content available on Happiness allows flexibility as users can simply take their handset to participating retailers and redeem the exclusive offers available.

The range of offers available on Happiness includes:
o x10 pairs of tickets to a Champion’s League match up for grabs
o 2-for-1 offers at Nails Inc
o Free tapas at All Bar One
o Exclusive previews of Comedy Central stand-up clips every lunchtime
o 25 per cent off at New Look / Footlocker

Dave Hilton, Head of Marketing for Sony Ericsson UK and Ireland, said: “We wanted to deliver the perfect little package of Happiness to our customers; not only have we negotiated a range of fantastic deals that you can’t get anywhere else, we will also be surprising users with exclusive entertainment content to brighten up their day. We understand our customers are always on the go, so they want deals that they can access wherever they are.”

To learn more about Happiness and the offers available, visit your nearest The Carphone Warehouse store or alternatively go to www.facebook.com/SonyEricssonUK

-Ends-

Notes to editors
Happiness app is available to download free from Android™ Market exclusive to Sony Ericsson Xperia™ Android™ consumers

Terms and Conditions*
Win a pair of tickets to see a Champion’s League match
1. Prizes are 10 pairs of tickets to a UEFA Champion’s League match on 8th December 2010 at either Arsenal or Manchester United game (10 tickets available per game, 20 tickets in total)
2. Includes delivery to one UK address
3. To enter, users must press the ‘Yes please’ button in the app and complete the email sending process from the in-app email editor
4. Prize draw entry will close at 23:59 on 14 November
5. Winners will be notified via email or phone by 30 November
6. No cash alternative will be offered
7. No travel or accommodation or any expenses are included in the prize

Nails Inc offer
• 2 for 1 on Nails Inc manicures throughout October (excludes the Nails Inc mini manicure)
• Both customers need to book at the same time and the same or cheaper service is free
• Prices range from £28 to £50, so customers can save up to £50
• The offer is available Sunday – Wednesday throughout October (excludes Thurs, Fri, Sat)

All Bar One offer
• Show the in-app offer page or mobile browser offer page to validate offer
• Valid 11th October to 31st October 2010 (3 weeks)
• Valid for one person per visit from 6pm to close
• This voucher entitles you to choose one small plate from the selection of Calamari, Tiger Prawns & Chorizo, a Duo of Hummus, Falafel, Chicken Quesadilla or Meatballs when you purchase any glass of wine from the Great or Best category in the All Bar One drinks list, or a 750ml bottle of Apricot & Grape Amé
• Alcohol will not be served to under 21s
• This offer is available nationally
• This voucher has no cash value
• Cannot be used in conjunction with any other offer
• Subject to availability

Comedy Central Stand-up Clips
• This is a brand new series which showcases the best in new and established live comedy talent, with sets from the likes of:
• Russell Kane – cool young comedian who presented Big Brothers Big Mouth.
• Mark Watson – award winning comedian and regular panellist on comedy shows.
• Comedy Central will offer 5 two-minute clips of exclusive content before it airs on the channel.

New Look offer
• This offer entitles you to a saving of 25% on purchases of full price and/or promotional items of footwear only and when spent in a single transaction (offer excludes permanently reduced items, Giles, Idol and concessions)
• This offer is valid in any participating New Look store within the UK and ROI on WEDNESDAY 27th OCTOBER 2010 only
• Show the in-app offer page or mobile browser offer page to staff to redeem this offer
• This offer cannot be claimed online
• This offer cannot be used to purchase New Look Gift Vouchers or Gift Cards, E-top up vouchers (where applicable) or used towards payment of any outstanding balance on a New Look Store Card
• No cash or any other alternative will be given and this discount can only be redeemed once
• This offer cannot be used in conjunction with any press or magazine discount (including student discount, New Look magazine or New Look staff discount card), or any other promotion
• This offer may be amended or withdrawn at any time at the Promoter’s discretion
• The return value of the item(s) purchased using this voucher shall be the applicable return value under New Look’s return policy less the discount obtained
• Your statutory rights as a consumer are not affected

Footlocker offer
• This offer entitles you to a saving of 25% on purchases of items of footwear and clothing to a maximum value of £500
• To redeem, show the in-app offer page or mobile browser to staff in-store
• Valid 26 to 27 November 2010 in any Foot Locker store in the UK, excluding outlet stores in Swindon and Wakefield and excluding online sales at www.foot-locker.co.uk
• This offer entitles the user to 25% off your purchase, not exceeding a maximum purchase value of £500
• Voucher cannot be used for multiple offers, 2 for 1s, or for any other promotional offer or discount
• The voucher has no monetary value
• Only one voucher is valid per transaction
• Staff code: 7669


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