Samsung takes aim at iOS and BlackBerry in latest SAFE commercial

January 21, 2013
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Samsung has released another competitor bashing commercial. Except while previous commercials have taken shots at the iPhone, this time around they have also chosen to include the BlackBerry. This commercial focuses on a business that has a bring-your-own-device program. And past that, the commercial talks about SAFE, Samsung For Enterprise.

Basically, the story here is that with Samsung and SAFE you shouldn't need to carry two devices. The commercial highlights this by offering such gems as when one coworker asks another if he is finally going to retire that thing -- referring to his BlackBerry. The BlackBerry user fires back by saying that he isn't even working, he is watching basketball. Of course, that bit also brings in another Samsung feature because he is using multi-window and editing a spreadsheet (while watching basketball).

Another bit has one coworker asking another if she is finally going to consolidate her phones. To that, she shows her BlackBerry is for work, her iPhone is for home and asks for her system to be respected. Funny cracks at competing platforms aside, SAFE has features that are security minded. For example, SAFE offers advanced Microsoft Exchange ActiveSync features.

SAFE also includes on-device AES 256-bit encryption, VPN connectivity and top-tier Mobile Device Management support -- all things that Samsung refers to as the Four Pillars of SAFE. Finally, for those wondering, Samsung offers SAFE on some of their more popular smartphones including the Galaxy S III and Galaxy Note II.


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