Speaking with mister Frank Meehan, INQ’s CEO and big bossman, Mashable found that apparently Google wasn’t keeping its doors open to the right crowd, instead tending to only a small cross-section of adult males. What Meehan said exactly was: “If you go to a nightclub in any city in the world, the pretty girl has an iPhone or a BlackBerry, she doesn’t have an Android phone. She has no emotional attachment to an Android phone. It’s too complicated. It’s a geek device, it’s all wrong.” Google! How could you have been so foolish, not tending to the pretty girls!
In fact, we think he’s got a point. In tending only to the public that includes early adopters, Android has only accessed a relatively small cross-section of people where if they just tweaked a little bit, they could have the whole pie. How? Bring on the love. Meehan continued “Android manufacturers are all just focused utterly on the tech, because they’re all hardware guys. They don’t get software. They’ve tried to outdo Apple with hardware, but the problem is the customer doesn’t care.” Doesn’t care about specs? That’s crazy! Who would be so heartless?
Of course this isn’t the easiest thing to do in the world, or everyone would have an iPhone-like device that’s selling as well as Apple’s phone has. But what is it? Meehan believes it’s quite simple, and that Samsung is a good place to start explaining his position specifically: “The Samsung Galaxy has done pretty well, but it’s just price-driven. It’s not desire-driven. There are no lines out the door to get a Galaxy. They’ve done all this work on branding, but the name doesn’t mean anything to consumers. It’s like calling a phone ‘Alpha Centauri’ or ‘Uranus’.” We like the last one in particular, and think it’d get everyone lining up real quick.
We recommend naming a new phone “Pretty Puppy Cupcake” in order to appeal to the crowd Meehan is speaking about. On the other hand, the new phones coming out from INQ are called Cloud Q and Cloud Touch – are these the names that will attract women seeking to enhance their love for their devices? Will pretty women all over the earth want to speak and type on an INQ Cloud? — thanks for the tip, AC![via crave]