OEM customer loyalty highlighted in survey — are you loyal to your brand?

March 14, 2014
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How loyal are you? If you use an iPhone, chances are you stick with what you know. For Android, those loyalty statistics dip a bit, according toa survey from Statista. Samsung has the most loyal Android fans — and most loyal users outside of Apple — but the Android fray is still a bit muddled when it comes to sticking with a brand.

Acording to the survey, 76% of iPhone users re-upped with iOS. Samsung was second with 58%, while LG held on with 37%. Just behind them is Nokia with 33%, and HTC with 30% retention. Sony made a good showing at 24%, while the resurgent Motorola has a healthy 22% retention rate among customers who upgraded in 2013. Blackberry had 21% retention, but those numbers will likely fall off in short order.

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The information here is from Statista, and we should take a minute to qualify their report. The study was done in the US, UK, and Australia, so nowhere near a true global picture. The study also had a mere 3,000 participants, so we’re not ready to say it’s even thorough or comprehensive. We don’t know how they chose participants, or where they came form. It likely serves as a good sampling, but relating it to scale, we can’t say the numbers would remain as solvent for the brands involved.

We want to know where your loyalty lies. Do you stick with your tried-and-true Android OEM, or are you brand agnostic? Maybe you’re OS agnostic, too, and don’t really care what device you find your hands wrapped around. Whatever your case is, let us know in the comment section below. We’re curious how you shape up when compared to this survey.

Via: WSJ


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  • Sourabh Sekhar

    I am only loyal to Google
    OEM doesnt matter as long as the phone is good.

  • Mark Kish

    Samsung for my last 3 phones. all upgraded never because of necessity

  • gameraddikted

    Rocking a Note 3 currently. I have five tablets, four of which are Android, one being an iPad Air(my first Apple product in 7 years) and one Nvidia Shield. If iI had to make a choice between Android or Apple it will always be Android. Android FTW!

  • Pat Sieber

    This suffers from the same issue as the old iOS/Android vs iPhone/Android handset stats. I’m vehemently loyal to Android, but the maker of the phone doesn’t matter to me as long as the phone is good.

  • JPL

    Love my Samsung products. Rockin a sexy Note 3 and the latest Note 10.1. Gave my old Tab 10.1 to my younger brother and traded in my S2 for an S4, which I sold off for the Note 3.

    Samsung’s loyalty number is pretty impressive (might even say is better than Apple’s) given that you can easily move between different Android vendors, but once you go with iOS, you’re pretty much stuck.

  • Teryl Todd

    I have no loyalties; I use what I deem the best tool for the job.

  • Lord Doug

    Samsung has won me over but its really due to the Android OS because while i love my note 2 and am shooting for the note 4 when it drops i am able to customize my NOTE 2 to my liking and unlike apple which is a great business phone and gets all the apps first… Android and Samsung rocks! root!!!!!!

  • Hari Uday

    HTC for Life!
    The best design!

    • Roar

      Meh, looks like a straight up rip off of a Blackberry Z10 or the back of an iPhone 5. Plus they break easily.

  • Brandon Dean

    I am more loyal to Google than I am to a particular OEM. Recently I have been a bit of a Sony convert, before that I was a Nexus guy.

    The sample size of this survery is TINY though.

  • Michael Kent

    Totally loyal to Nexus. I have a 4,5 &7. I want the latest OS immediately, no way could I wait months like Samsung and HTC!

  • MrGo

    I used to be super loyal to HTC but the One X was a total let-down and the One didn’t impress me. I’m never buying a phone without expandable memory again. I had no choice but to buy a Samsung phones, couldn’t resist the Note 8.0 4G and the Note 3 :)

  • okshadow

    I had Samsung junk, never again. Moto x for me.