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While a lot of mobile users would prefer to always see the term "free" when looking for games to play on their devices, the head of one of the biggest game providers would rather not use the term "free to play" in describing the games that they put out, as… Return to Nintendo prefers using “free to start” term for free games
The Nintendo logo on display at their booth during 2011 E3 expo in Los Angeles, California, U.S., on Tuesday, June 7, 2011.  Photographer: Jonathan Alcorn/Bloomberg *** Local Caption ***
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